To fans, successful dating shows are more than just guilty pleasures.Each game began with one main contestant, the "Picker", being escorted onto the set blindfolded in front of the 50 potential dates in the "Dating Pool" while the announcer described him/her.The dating show has evolved into a many-headed beast, but one thing that has remained the same, according to Lamb, Chapman and Collinson-Jones, is that, to be successful, audiences must be able to laugh along with contestants.
At its height, in the 1980s, more than 18 million viewers tuned in to a show that was one of TV's heaviest hitters. The ITV show remained mostly unchanged from the formats that inspired it – apart from the introduction of "ditch or date", which involved the picker being able to dump their date after seeing what they looked like.
When , the show in which women from the city vied for the attention of a farmer, did not do well here, but it became one of Fremantle Media's biggest sellers in international markets.
When Claire Collinson-Jones pitched the format in 2009, dating shows were scarce on the ground.
"The spectre of loomed so large that people felt dating didn't work any more," she recalls.
We send them out on dates, but what they do on them is up to them." The way these wild young things are identified is another reflection on how dating shows have adapted to the world of Facebook and Twitter.
"We have a fantastic casting team and a lot of it is done through social media," explains Chapman."Often, you'll find there is a whole section of a club scene where people are all talking on Twitter and Instagram, and they've all been out with each other." (originally shown on ITV1) is certainly the gentlest of the lot.The show sees a singleton choose three out of five menus and proceed to have dinner at the mystery chefs' houses, before taking one lucky romantic out for a meal they don't have to cook.Lisa Chapman, MD of Whizz Kid Entertainment and Executive Producer of first started, it had to be so different.Our show reflects what's happening now." The sexually charged show could be seen as too hedonistic, but Chapman points out that "this is what people are doing., the British public has fallen in love with a genre that mixes the suspense of "Will they, won't they?